diff --git a/api/src/config.js b/api/src/config.js
index fc1d5d29..ea61475e 100644
--- a/api/src/config.js
+++ b/api/src/config.js
@@ -1,12 +1,13 @@
 import { getVersion } from "@imput/version-info";
 import { services } from "./processing/service-config.js";
+import { friendlyServiceName } from "./processing/service-alias.js";
 
 const version = await getVersion();
 
 const disabledServices = process.env.DISABLED_SERVICES?.split(',') || [];
 const enabledServices = new Set(Object.keys(services).filter(e => {
     if (!disabledServices.includes(e)) {
-        return e;
+        return friendlyServiceName(e);
     }
 }));
 
diff --git a/api/src/processing/match.js b/api/src/processing/match.js
index cd30ae70..b1e2538f 100644
--- a/api/src/processing/match.js
+++ b/api/src/processing/match.js
@@ -6,6 +6,8 @@ import { createResponse } from "../processing/request.js";
 import { testers } from "./service-patterns.js";
 import matchAction from "./match-action.js";
 
+import { friendlyServiceName } from "./service-alias.js";
+
 import bilibili from "./services/bilibili.js";
 import reddit from "./services/reddit.js";
 import twitter from "./services/twitter.js";
@@ -59,7 +61,7 @@ export default async function(host, patternMatch, obj) {
             return createResponse("error", {
                 code: "error.api.link.unsupported",
                 context: {
-                    service: host
+                    service: friendlyServiceName(host),
                 }
             });
         }
@@ -273,14 +275,14 @@ export default async function(host, patternMatch, obj) {
                 case "link.unsupported":
                 case "content.video.unavailable":
                     context = {
-                        service: host,
+                        service: friendlyServiceName(host),
                     }
                     break;
             }
 
             return createResponse("error", {
                 code: `error.api.${r.error}`,
-                context
+                context,
             })
         }
 
@@ -301,7 +303,7 @@ export default async function(host, patternMatch, obj) {
         return createResponse("error", {
             code: "error.api.fetch.critical",
             context: {
-                service: host
+                service: friendlyServiceName(host),
             }
         })
     }
diff --git a/api/src/processing/service-alias.js b/api/src/processing/service-alias.js
new file mode 100644
index 00000000..e8836c66
--- /dev/null
+++ b/api/src/processing/service-alias.js
@@ -0,0 +1,11 @@
+const friendlyNames = {
+    bsky: "bluesky",
+}
+const friendlyKeys = Object.keys(friendlyNames);
+
+export const friendlyServiceName = (service) => {
+    if (service in friendlyKeys) {
+        return friendlyNames[service];
+    }
+    return service;
+}